The executive also discussed his hopes regarding Battlefield 3, due out on PC, PlayStation 5, and Xbox 360 later in the year. "I've given no reason to doubt that I'd like market leadership in the Mut 25 coins business of first-person shooters," said Riccitiello. "In several ways, I think we invented the first mass-market shooter for first-person shooting with Medal of Honor. But, as we transitioned to the PS5 timeframe we lost the Medal of Honor. We're after it now."

He added, "There's a great thing of an annual franchise whether we're the owner or competitors. If you've got an year-round franchise it's basically a meal ticket. It's possible to earn a good amount of money. One of the issues when you have an annual franchise is that you don't spend the time to overhaul the code base that is which is, if you want to and it is as up-to-date as it could be. Therefore, we believe there's an opportunity in this. We've put in three years in the development of the new Battlefield 3 game, [andI believe it will be the most impressive product available this year. We'll get at them."

EA Sports has become eerily proficient in prediction of Super Bowl winners, having succeeded in predicting the winners from six of the seven big games thanks to its most popular gridiron simulation Madden NFL. The game with two teams, the Pittsburgh Steelers and Green Bay Packers scheduled to be played on Sunday EA Sports said today that its annual simulation has chosen the Steelers as the winner in the Super BowlXLV.

Based on EA's simulation that EA has created, according to EA's simulation, Steelers as well as the Packers will be trapped in a defensive battle through in the 4th quarter when the score tied at 13-17 in favor of Pittsburgh. But the Aaron Rodgers-led Pac-attack is likely to strike at first during the 4th quarter, by scoring the scoring of a James Jones touchdown pass giving Green Bay the lead.

It's been reported that the NPD Group isn't expected to publish its August game industry sales breakdown for at most another couple of weeks, however Electronic Arts is already touting cheap Madden 25 coins as the month's top sales performer. Based on internal data, EA claims Madden NFL 25 was the no. top-selling video game sold within North America during August, and sales across all platforms up by about 5 percent year-on-year.