Rising Demand for Eco-Friendly Flooring and Interior Aesthetics Fueling Market Expansion

According to the latest report by Renub Research, United States Carpet Market is projected to grow from US$ 21.33 billion in 2024 to US$ 32.97 billion by 2033, registering a CAGR of 4.96% during the forecast period 2025–2033. This steady growth is attributed to shifting consumer preferences toward interior design upgrades, rising construction activities, and increased interest in sustainable and innovative carpet solutions.

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Innovation, Style, and Sustainability Driving Market Trends

The U.S. carpet industry has witnessed significant transformation over the past decade. As American consumers increasingly prioritize home aesthetics and comfort, carpets continue to serve as a key element in interior décor—offering warmth, acoustic insulation, and visual appeal. Technological advancements in carpet production, including eco-friendly materials, modular carpet tiles, and stain-resistant fibers, are meeting the demands of both residential and commercial sectors.

Homeowners are particularly favoring soft surface flooring options like plush carpets and luxurious rugs due to their insulation properties and ability to create a cozy environment. At the same time, environmentally-conscious consumers are opting for carpets made from recycled or biodegradable materials, creating new opportunities for green carpet manufacturers.

Residential Sector Remains the Leading End-User

The residential segment dominates the U.S. carpet market, driven by the popularity of wall-to-wall carpeting in bedrooms and living areas. The rising trend of home renovation and DIY flooring installations is supporting carpet demand among households. According to Renub Research, increased consumer spending on home improvements and remodeling—especially following the COVID-19 pandemic—has further reinforced carpet usage across U.S. homes.

Additionally, growing urbanization and expansion of housing units across suburban and semi-urban regions have opened up long-term growth avenues for carpet manufacturers, distributors, and retailers.

Commercial Applications Gaining Ground in Office Spaces and Hospitality

The commercial segment is also seeing robust demand for carpets, particularly in corporate offices, hospitality chains, healthcare facilities, and retail stores. Commercial carpets are valued for their durability, acoustic benefits, and customizable designs that align with branding strategies and interior themes.

Post-pandemic office redesigns have accelerated the adoption of carpet tiles and broadloom carpets with anti-microbial properties. Hotels and resorts are investing heavily in customized carpet solutions to enhance guest experiences and reinforce their brand identity. The retail sector too, with its focus on enhancing the customer journey, is adopting designer carpets for showroom floors, lounges, and visual merchandising zones.

Sustainable Carpet Products Set to Transform the Market

One of the most prominent trends revolutionizing the U.S. carpet market is the emphasis on sustainability. Leading manufacturers are introducing eco-friendly carpets made from natural fibers such as wool, jute, and sisal, or recycled materials like PET bottles and old fishing nets. Companies are also taking steps to reduce their carbon footprints by adopting closed-loop recycling processes, energy-efficient manufacturing, and low-VOC adhesive applications.

The surge in consumer interest in LEED-certified and Green Label Plus-certified products is compelling carpet makers to invest in R&D and innovation. Furthermore, government regulations promoting sustainable construction practices are encouraging the use of carpets that comply with environmental norms.

Regional Insights: Suburban and Southern Markets Show Strong Demand

Within the United States, the Southern and Midwestern regions are key growth hubs due to higher new housing developments and rising home ownership rates. The Sunbelt states, including Texas, Florida, Georgia, and Arizona, are witnessing increasing carpet installations due to expanding real estate activities and favorable climate conditions for soft flooring.

Meanwhile, urban and coastal cities continue to adopt premium and luxury carpet solutions that align with contemporary design sensibilities. Commercial carpet installations are especially robust in major metro areas such as New York City, Los Angeles, and Chicago, where corporate offices, hotels, and retail outlets seek cutting-edge carpet solutions for their interiors.

Competitive Landscape: Key Players Leading Through Innovation

The U.S. carpet market is highly competitive and fragmented, with a mix of international and domestic players investing heavily in product innovation, brand partnerships, and marketing. According to Renub Research, some of the key market players include:

  • Mohawk Industries

  • Shaw Industries

  • Interface Inc.

  • Milliken & Company

  • Tarkett

  • Engineered Floors

  • Mannington Mills

  • The Dixie Group

These companies are focusing on strategies such as mergers and acquisitions, development of sustainable carpet lines, digital retail expansion, and offering flexible installation solutions to stay competitive.

Challenges: Hard Surface Competition and Raw Material Prices

While carpets remain a popular flooring choice, increasing competition from hard surface flooring—such as luxury vinyl tiles (LVT), hardwood, and laminate—is impacting the market share of carpets. These alternatives are often favored for their water resistance and ease of maintenance.

Additionally, volatile raw material prices—particularly petroleum-based fibers like nylon and polyester—pose challenges to profit margins for carpet manufacturers. Rising transportation and labor costs further pressurize pricing strategies, especially for small and mid-sized carpet producers.

Nonetheless, with consistent innovation and a growing focus on value-added and eco-conscious carpet solutions, the market is poised to overcome these hurdles and continue on a growth trajectory.

Future Outlook: Carpet Industry to Embrace Digital Transformation

Digitalization is reshaping the carpet industry across manufacturing, sales, and customer engagement. The use of virtual room visualizers, AI-driven design tools, and e-commerce platforms is revolutionizing how consumers shop for carpets. Retailers are also leveraging augmented reality (AR) to help users visualize carpet choices in real time before making a purchase.

Moreover, investments in automation and smart manufacturing are enabling carpet producers to optimize production lines, reduce waste, and deliver consistent product quality at scale.

Conclusion

The United States Carpet Market is undergoing a remarkable transformation powered by consumer preference for comfort, sustainability, and aesthetic appeal. As technological advancements, environmental consciousness, and interior design trends continue to evolve, the carpet industry is expected to adapt and thrive through innovation and strategic collaboration.

With robust residential demand, commercial sector uptake, and strong regional expansions, the market is projected to reach US$ 32.97 billion by 2033, making it a lucrative space for both established players and emerging businesses.

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Renub Research is a Market Research and Consulting Company with more than 15 years of experience, especially in international Business-to-Business Research, Surveys, and Consulting. We provide a wide range of business research solutions that help companies make better business decisions. We partner with clients across all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our wide clientele includes key players in Healthcare, Travel & Tourism, Food & Beverages, Power & Energy, Information Technology, Telecom & Internet, Chemicals, Logistics & Automotive, Consumer Goods & Retail, Building & Construction, and Agriculture. Our core team comprises experienced professionals with graduate, postgraduate, and Ph.D. qualifications in Finance, Marketing, Human Resources, Bio-Technology, Medicine, Information Technology, Environmental Science, and more.

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