Kanye the Brand: How Merch Became a Multi-Million Dollar Identity
In the age of personal branding, few have blurred the line between celebrity and cultural institution as effectively as Kanye West Merch. More than a musician, more than a fashion designer, Kanye is a brand unto himself—a living logo whose every move, whether sonic or sartorial, sparks global conversation. Central to this transformation from artist to enterprise is his approach to...