Here are six ways you can create scroll-stopping Reels and TikToks that don't require the latest trends. And bonus — you can come back to these again, and again: Vlog Your Day. Talk to the Camera. Start a Series. Share a How-to or Tutorial. Let Text Be The Star. Start Your Own Trend. Later has compiled expert tips that any small business or creator can use to improve their chances of going viral on TikTok. Table of Contents. Step #1: Set Yourself Up Right. Step #2: Play The Platform. Step #3: Create, Create, Create. Step #4: Repurposing Content on Other Social Platforms. Step #5: Interact With Followers. Attract your target audience members searching for key hashtags. Offer a brief preview of what the video is about before it's watched. However, take care not to overuse hashtags. If you use too many, you'll diminish the value of your video and make it less unique and, therefore, less likely to go viral. 1. Keep up with the latest trends. With TikTok being one of the most trend-driven social media platforms, one important way to go viral requires you to keep up with what's hot on the app. This can inspire you to create similar content, whether it's a specific dance challenge, audio clip, video format, or topic. As a general rule, posting at the right time means 1) knowing the peak hours of TikTok usage and 2) understanding your audience's preferences and browsing habits. According to research by Influencer Marketing Hub, the peak TikTok engagement times in the United States are: Monday: 12 PM, 4 PM. Tuesday: 4 AM, 8 AM, 10 AM, 3 PM. You can also interact with other TikTok users in ways that increase the possibility of producing a viral video. 1. Participate in trends. Ride the wave of popular trends and create your own unique spin on them. This increases your chances of being noticed and shared by TikTok's massive user base. 8. Stay Current with TikTok Trends. TikTok is trend-driven. Understand and leverage these trends to increase the chances of your content

going viral. 9. Use Relevant Hashtags. Use relevant and trending hashtags to boost your video visibility and reach the appropriate audience. 10. Promote Viewer Engagement. To increase your chances of going viral, try using a TikTok trend, dueting a popular video, or even leveraging a current event. But it's important to make it your own style. A good example is creator Jake Novak, who took the popular "PS5" rap duet trend and did his version from the perspective of an "awkward guy.". Tip #10: Monitor Your Competition. Whenever you run out of content ideas, you can look at what your competitors are doing to go viral on TikTok. The goal is not to copy their content, but to use their best-performing videos as an example (maybe they have a viral video you can use as inspiration). Using trending hashtags and music in your videos is one of the sureshot ways to go viral on TikTok. This helps to ensure that your videos show up in users' feeds, and it also makes them more likely to be shared. One of the effective strategies to find trending hashtags is to use the "Explore" page on TikTok.