Very Demure, Very Mindful is a viral video and catchphrase popularized by TikToker Jools Lebron, aka @joolieannie. The TikToker posted a series of videos about how to look "demure" at work in early August 2024, including one in which they said, "See how I do my makeup for work? Very demure, very mindful ." Very demure, very mindful 🙂‍↕️ #demure #mindful #verydemure #verymindful #americanbullyofficial #pocketbully ♬ original sound - Walt and Gus the Bernese @waltandgusthebernese The word demure, seemingly out of nowhere, exploded online this month and sparked a cultural conversation. The beauty influencer who started the viral trend, Jools Lebron, told "CBS Mornings After Jools Lebron's TikTok video went viral, other users began creating videos using the sound to demonstrate their "very mindful, very demure" behaviors. Some videos show users demonstrating etiquette at businesses, but most demonstrate ironic usage of "demure," such as overlaying the audio on a dog misbehaving or a college student having a The original 'very demure, very mindful' TikTok video featured Jools Lebron. To make a long story short, the "very demure, very mindful" trend on TikTok began with a woman named Jools Lebron . Traditionally, women considered "demure" behave in a way that is modest, reserved and inoffensive to the point that they're barely visible. Jools Lebron, a makeup artist and prolific TikTok TikTok's 'very demure, very mindful' trend was first started by Jools Lebron a.k.a. @joolieannie.The phrase started picking up traction in early August when Jools posted a video with the caption On Aug. 2, a TikTok creator who goes by the name Jools Lebron posted a video with tips about managing makeup and mustache sweat and being demure. Later that day, she posted another video, which One of the most popular creators who helped kick off the trend is an influencer named Jools Lebron, who uploaded a video on Aug. 2 in which she shared a tip for how to get rid of a

white mustache The trend is funny, helpful, demure, and mindful. It's led to a flood of videos of people using the terms "demure," "mindful," and "cutesy" on TikTok, Twitter, and even offline. "Demure" does Less than two weeks later, she's now made dozens of viral TikToks about being demure — with the most-watched one sitting mindfully at 10.7 million views. The word has now entered the app's TikTok has been overrun with videos in recent days about what traits someone can embody to appear "very demure" and "very mindful," especially at the workplace.. Inspired by a series of satirical videos posted by TikToker @joolieannie, aka Jools Lebron, the trend sees people talking about how they wear demure makeup to work, eat their sandwiches in a neat and demure manner and always stay Introducing "very demure," often followed by "very mindful.". OK, so what is going on here, and why is everyone on TikTok suddenly so "demure?". Yes, demure means "reserved, modest At the time of writing, that video boasts 11.7 million views and counting, and has inspired a slew of similarly "demure, mindful and cutesy" videos by other TikTok users. Related: Why TikTok In addition to her own viral content that continues to describe various day-to-day, arguably reserved or modest activities with adjectives like "demure," "mindful" and "cutesy Very demure, very mindful. Part of the appeal is Jools' hypnotic cadence. Part of it is her satirical angle, turning the endless slew of gendered etiquette videos so far on their neatly-groomed Very demure. Very mindful." When beauty influencer Jools Lebron posted a TikTok about how to be respectful in the workplace, she called it a reality check for divas who were " [doing] too much" at Very demure, very mindful," she says in the video. "I don't come to work with a green cut crease ." The TikTok video quickly went viral, racking up over 31 million views. Great Q! According to Merriam-Webster, demure is an adjective that means "reserved, modest, and

coy." But, with Jools' hilarious videos, anything could be deemed demure, from a cocktail choice to Very demure, very mindful," she says in a video posted on Aug. 5. She even added that the original joke about not showing up to work with "green glitter cut crease" makeup was poking fun at If you are suddenly "very mindful" of the phrase "very demure" popping up all over your social media feed, you are not alone. TikTok's latest trend — sparked by a massively viral clip Jools Lebron's video about being "demure" has taken over. Everyone from Dunkin Donuts to the White House is trying to get in on being "demure." Watch Party Newsletter Summer TV to watch Her must S ocial media trends have a knack for catching fire with dizzying speed, and the latest to blaze across our screens is the "Very Demure, Very Mindful" meme. Originating on TikTok, this trend Demure means reserved or modest and a synonym to coy, according to Merriam Webster. English teacher Claudine James, who posts educational content on Tiktok, shared a definition of the word and Very demure. I don't dog-ear pages, I put in a bookmark. And I don't divulge the ending to my friends. Very considerate. And also, my cell phone is on do-not-disturb. Very demure. Very mindful." Very Demure, Very Mindful - Very Demure, Very Mindful Like us on Facebook! Like 1.8M Share Save Tweet PROTIP: Press the ← and → keys to navigate the gallery, 'g' to view the gallery, or 'r' to view a random video. Previous: View Gallery Random Video: Automate any workflow Packages Very demure, very mindful," Lebron says in the video. "I don't look like a clown when I go to work. I don't do too much. I'm very mindful while I'm at work. Since posting the original video on